Hi, I’m Neyha, founder of Ser Intimates.
When I started Ser, I had a clear vision: to create intimate wear that doesn't compromise on health, comfort, or the planet. Every decision we make is rooted in our commitment to natural, sustainable, and stylish solutions for modern women.
Why Ser Exists
I saw a gap in the market — too many brands were using natural fabrics only in the gusset or offering designs that sacrificed style for comfort. I wanted to build something different: elegant and stylish garments made primarily from natural materials that are as gentle on sensitive skin as they are kind to the Earth.
Our Differentiator
Unlike other brands that focus on basics, Ser is here for those who want it all — style, softness, and sustainability. Our garments aren’t just sort of natural — they are crafted predominantly from skin-loving, breathable fabrics. Because your skin deserves better.
Who We Serve
Our community includes women from all walks of life — those with sensitive skin, women prioritizing wellness, and conscious consumers who demand more from the brands they support. Whether you're a fashion-forward millennial or navigating menopause with grace, Ser is designed with you in mind.
What Drives Us
Our values aren’t just buzzwords. They guide every stitch, seam, and strategy:
- We use natural TENCEL™ Lyocell, sustainable dyes, and recyclable packaging.
- Seamless finishes, breathable fabrics, and irritation-free designs.
- Elevated, elegant looks that feel as good as they look.
- Helping women feel confident, beautiful, and aligned with their values.
My Promise to You
Ser is more than a lingerie brand. It’s a movement. One that celebrates self-love, honours the Earth, and insists that you never have to settle between comfort and style again.
Let’s change the world — one beautiful, breathable piece at a time.
— Neyha
