(Effective Date: 3rd Jan, 2025)

At Ser Intimates, we are committed to protecting your privacy and ensuring that your personal data is handled with the utmost care. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website www.serintimates.com and purchase our sustainable, health-conscious lingerie.

1. Information We Collect

We collect different types of personal information to provide you with the best possible shopping experience. This includes:

a. Information You Provide Directly

• Name, email address, phone number, and shipping/billing address.
• Payment details (processed securely through third-party payment processors).
• Account credentials when you sign up for an account.
• Any personal preferences or feedback you provide through surveys or customer service interactions.

b. Information Collected Automatically

• Browsing Data: IP address, browser type, device information, and referring website.
• Cookies & Tracking Technologies: We use cookies to personalize your shopping experience and track website analytics. You can manage cookie preferences in your browser settings.

c. Information from Third Parties

• We may receive data from third-party analytics services, advertising partners, or social media platforms if you interact with our content.

2. How We Use Your Information

We use your personal data to improve our services and ensure you have a seamless shopping experience. Specifically, we use it for:

• Order Processing & Delivery: To fulfill your purchases and provide order updates.
• Customer Support: To assist you with inquiries, returns, or complaints.
• Marketing & Promotions: To send updates on new collections, exclusive discounts, or eco-conscious initiatives (you can opt out anytime).
• Website Optimization: To analyze browsing behavior and enhance user experience.
• Legal & Security Purposes: To detect fraud, enforce terms of service, or comply with legal obligations.

3. Sharing & Disclosure of Information

We do not sell, rent, or trade your personal data. However, we may share your information in the following cases:

• Third-Party Service Providers: We work with payment processors, shipping partners, and analytics providers who help us operate efficiently.
• Legal Compliance: If required by law, we may disclose information to regulatory authorities or law enforcement.
• Business Transfers: In the event of a merger, acquisition, or sale, customer data may be transferred to the new entity.

4. Your Rights & Choices

You have control over your personal data and may:

• Access & Update Your Information: Log into your account or contact us to update your details.
• Opt Out of Marketing Communications: Click the “unsubscribe” link in our emails.
• Request Data Deletion: You may request that we delete your personal data, subject to legal retention requirements.

To exercise any of these rights, please email us at info@serintimates.com.

5. Data Security

We take your security seriously and implement safeguards to protect your information. This includes encrypted payment processing, secure servers, and limited employee access. However, no system is completely secure, and we encourage you to take precautions like using strong passwords.

6. International Data Transfers

Ser Intimates operates globally, and your data may be stored or processed in different countries. We ensure that all data transfers comply with applicable privacy laws.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Store preferences for a personalized shopping experience.
• Measure website traffic and improve functionality.
• Deliver targeted ads based on browsing behavior.

You can modify your cookie settings through your browser or opt out of targeted advertising.

8. Retention of Your Data

We retain personal data as long as necessary to fulfill our obligations, comply with legal requirements, and support business operations.

9. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect data from children without parental consent.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect new regulations or company practices. Any changes will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions or concerns about our privacy practices, please contact us:

📧 Email: info@serintimates.com
🌐 Website: www.serintimates.com