At Ser Intimates, every piece begins with intention and ends in comfort.

From bralettes and undies to perfectly paired sets, our collection is crafted using TENCEL™ Lyocell—a naturally derived fabric known for its luxurious softness, breathability, and environmental integrity.

More than just beautiful on the outside, our lingerie is designed to support your well-being from the inside out. Gentle on sensitive skin, hypoallergenic, and moisture-wicking, these essentials are made for all-day wear and all kinds of bodies.

With every stitch, we honour the planet. Our production follows a closed-loop process that recycles water and solvents, while our packaging is recyclable and thoughtfully minimal. Because sustainability should feel effortless—and beautiful.

Ser is where elevated comfort meets everyday care. Lingerie that’s kind to your skin, and even kinder to the Earth.